Wednesday, April 13, 2011

J. Screw(ed)??









Controversy is flying over a new J. Crew ad that features a mother painting her son's, yes son's, toenails pink. Jenna Lyons, J. Crew's creative director, is the one at the center of this storm since it is her and her son featured in the ad. She states in the ad, "Lucky for me I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon."This ad has many conservatives up in arms about the roles of gender and is this ad trying to reverse gender roles..? Many are crying out that the boy is going to have to face therapy when he gets older. I personally think that is crap. By painting a boys toenails means nothing, especially if it is just for fun. The boy is 5 and if his favorite color is pink, he is just expressing that. Many young boys and girls are curious at such a young age, so if he saw his mom painting her toenails, he might have been curious and wanted to try it too. Maybe this is a little unconventional, but what about when young girls play dress up, and sometimes dress like boys? We don't automatically label them and say they're going to grow up with a gender crisis. People seriously need to back off and not take things so seriously. The picture (above) is innocent. It's not like the little boy is dressed like a girl and his mom is trying to make him be a girl, she's just spending time with her growing son. What's wrong with that?


J. Crew Article

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